Crowdfunding platforms compared
Backed vs Indiegogo
Backed and Indiegogo both support project and product crowdfunding. Backed uses flexible funding; Indiegogo's current platform uses fixed funding and adds campaign tools for later pledges and fulfillment.
At a glance
| Feature | Backed | Indiegogo |
|---|---|---|
| Primary use | Reward and preorder crowdfunding for independent products and creative projects. | Campaign crowdfunding and product launches, with pledge-management tools. |
| Funding model | Flexible funding. The creator can receive successful backing proceeds without reaching the goal. | Current campaigns use fixed funding and must reach their goal to keep collected funds. |
| Payment timing | Backers are charged immediately. | Contributions are collected during the campaign and returned automatically if the goal is missed. |
| Platform fee | 5% of successful backing amounts, plus payment processing. | 5% platform fee, plus payment processing fees. |
| Rewards | Optional rewards, custom backing amounts, and backing without a reward. | Campaigns can offer perks and add-ons to backers. |
| After the campaign | Projects remain centered on their public page, progress, updates and community. | Successfully funded campaigns can continue with Late Pledge and pledge-management tools. |
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How they work
Backed keeps the flow focused on a project, optional reward and immediate backing. Indiegogo runs fixed-goal campaigns and provides additional post-campaign pledge-management tools.
When Backed may fit
Consider Backed when you want a straightforward reward or preorder project where each successful backing can fund the work without an all-or-nothing threshold.
When Indiegogo may fit
Consider Indiegogo when fixed-goal crowdfunding and a broader campaign, late-pledge and pledge-management workflow fit your product launch.
Have something you want to bring to life?
Start a projectFree to launch. Backed takes 5% of what you raise.